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Sun 21 Mar 2010 09:23 AM

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MEET THE BOSS: Manfred Fitzgerald, Lamborghini

The luxury car maker's brand and design director on the importance of building a brand.

MEET THE BOSS: Manfred Fitzgerald, Lamborghini

Manfred Fitzgerald, Lamborghini's director of brand and design, talks about the importance of brand and how to manage a good brand diversification process. Plus some very cool cars.