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Sun 21 Mar 2010 09:05 AM

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MEET THE BOSS: Tom Purves, Rolls-Royce

The CEO of the luxury car maker on strategies to cope with falling demand for products.

MEET THE BOSS: Tom Purves, Rolls-Royce

Customer demands are forever changing and organisations need greater agility. What sales strategies do you adopt to cope with falling demand and tough times?

 

Tom Purves CEO of Rolls-Royce Motor Cars reveals how he deals with the changing demands of consumers in the automobile industry, how he launched a small car in the world’s biggest big car market, and how his core values helped him succeed.