We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Sun 20 Nov 2016 12:54 PM

Font Size

- Aa +

Video: The Japanese firm behind Barca's mega sponsor deal

FC Barcelona signs up a massive new sponsorship deal worth more than $230 million over four years.

Video: The Japanese firm behind Barca's mega sponsor deal
(Lluis Gene/AFP/Getty Images)

But what is Rakuten, the Japanese firm lending its name to the famous red and blue striped shirts?

(Source: Reuters YouTube channel)