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Wed 31 Aug 2005 04:00 AM

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Viewsonic opts for even bigger stand

Viewsonic will occupy a 50% larger booth at this year’s show in order to promote its latest LCD products; a decision that highlights the importance the firm places on Gitex 2005 and reflects its positive recent growth.

Viewsonic will occupy a 50% larger booth at this year’s show in order to promote its latest LCD products; a decision that highlights the importance the firm places on Gitex 2005 and reflects its positive recent growth.

“For us Gitex is a showcase. It’s a once-a-year opportunity at which all the regional buyers come to one place,” explains Ian Gobey, sales director, Middle East & Africa. “You only need one or two decent contacts to come out of it to make it worthwhile,” he adds.

Viewsonic’s regional revenues have expanded by over 100%, year-on-year, claims Gobey. When considering the ongoing price erosion on the company’s key products — LCD displays — this is, he says, “clearly a big improvement.”

Some of this growth Gobey attributes to Viewsonic’s recently realigned business model, which sees it shipping more LCDs direct, as it did with CRT products. But of course, the firm’s products also play a fundamental role.

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