By Lubna Hamdan
Sale marks largest known transaction made via Apple Pay
A 1964 Aston Martin DB5 has become the first ever classic car to sell on a social media app.
The car was bought for $1 million (£825,000) by a private collector on Middle Eastern social media platform app Vero, co-founded by Ayman Hariri, son of late Lebanese prime minister Rafik Hariri.
The sale was conducted in partnership with international car auctioneers Coys and marks the largest known transaction made via Apple Pay mobile payment and digital wallet service.
“Classic cars set the pulse racing like few other things. We’re delighted that Coys have chosen Vero as the platform to express their love of classic cars. Coys remind us of the influence classic cars have on us through movies such as the Italian Job, Ronin, and of course, Bullitt,” said co-founder Hariri.
“With Vero's unique Buy-Now feature, Coys is offering collectors a new way to purchase the cars they've always dreamed of owning,” he added.
Vero is meant to enable car brands to engage “more meaningfully” with consumers whilst offering exclusive products for sale directly from their feed.