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Fri 9 Oct 2015 09:30 AM

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Virgin Mobile inks retail deal to expand Saudi footprint

Telecoms firm signs agreement with Jarir Bookstores to set up booths in 27 shops across Gulf kingdom

Virgin Mobile inks retail deal to expand Saudi footprint
Virgin Group founder Richard Branson

Virgin Mobile has signed a deal with retailer Jarir Bookstores to set up booths in 27 shops across Saudi Arabia as part of its plans to increase presence in the Gulf kingdom.

Karim Benkirane, CEO of Virgin Mobile Saudi Arabia, and Nasser Al-Agil, COO of Jarir Bookstores, have signed a strategic relationship under which Virgin Mobile booths will be set up at Jarir Bookstores across the country.

The Virgin Mobile booths will stock prepaid and postpaid packages and customers will be able to redeem or buy their preferred mobile numbers, a statement said.

The booths will initially be located in 27 Jarir Bookstores in Riyadh, Jeddah, Dammam, Khobar, Makkah, Madina, Yanbu, Abha, Khamis Mushait, Jazan, Jubail, and Dhahran, the statement added.

Virgin Mobile already has its own chain of Virgin Mobile retail stores while recharges are also available in Panda, Carrefour, Othaim, Lulu, Sahel Mart, MEED and Sasco.

"Jarir Bookstores is a much-loved chain so we are very pleased that Virgin Mobile will now have booths in so many of their stores," said Benkirane. "This gives our members even more places to buy Virgin Mobile SIMs quickly and conveniently."

Virgin Mobile Middle East & Africa was the first mobile virtual network operator (MVNO) to market in Saudi Arabia in Q4 2014 following the decision by the Communications and Information Technology Commission (CITC) to offer licences to MVNOs.

Virgin Mobile Middle East & Africa has said it has ambitious plans to further strengthen its position in the region by launching in more countries.

It is targeting a regional customer base of over 10 million subscribers within 5 years with Saudi Arabia forecast to be the biggest market.

Virgin Mobile Middle East & Africa is headquartered in Dubai Internet City.

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