By Andy Sambidge
Company's chief executive says it will bring simplest and most transparent prepaid, postpaid packages to the kingdom
Virgin Mobile has announced the switch on of its next generation mobile service in Saudi Arabia, making Virgin Mobile numbers active and Virgin Mobile pre-paid and post-paid plans available across the kingdom.
The switch-on marks the final stage of the launch of Virgin Mobile Saudi Arabia, about six months after it was awarded a Mobile Virtual Network Operator licence.
"We share a collective goal, to Make Mobile Better, one phone and one plan at a time," said Karim Benkirane, chief executive of Virgin Mobile in Saudi Arabia.
"We will do this by not only bringing innovation to the market, such as our 3 SIM multi device welcome pack, but also offering the simplest and most transparent prepaid and postpaid offer in the kingdom. We now are all looking forward to delightfully surprising Virgin Mobile members every day."
Every Virgin Mobile prepaid and postpaid plan comes with one phone and two data SIMs, allowing members to manage all their mobile needs through one account.
Virgin Mobile said it plans to change the way mobile is priced in Saudi Arabia. The more Virgin Mobile prepaid members use their mobiles, the less they will pay per unit of use.
Virgin Mobile added that it aims to set new standards of customer service with a dedicated member care centre in Jeddah.
"I salute the telecoms regulator in Saudi Arabia, CITC, for their vision in developing the telecoms industry," said Benkirane.
"We are very proud that Virgin Mobile is in the forefront of this revolution in the Saudi Arabian market, just as we have been in 11 previous markets."
"but also offering the simplest and most transparent prepaid and postpaid offer" - Virgin always say this, but never do it.