By Staff writer
Payments giant plans to expand Visa Checkout scheme to UAE-based online merchants in summer
Visa, the global electronic payments firm, has announced that its new Visa Checkout service is now available in the UAE as part of a global roll-out.
UAE cardholders can now make online purchases from merchants in the US, Canada and Australia that offer Visa Checkout.
By the summer, Visa said it will expand the digital payment service to UAE-based online merchants.
The UAE is one of 16 countries selected for rolling out the new Visa Checkout service this year.
Visa Checkout was first launched in July 2014 in the US, Canada and Australia and is a quick and easy payment service to pay for goods online, on any device, in just a few clicks.
Visa said in a statement that the service solves the frustration that many online shoppers face in having to submit large amounts of detail each time to complete a purchase online by providing a quick and simple solution that can be used from any device they are browsing from.
To date over three million Visa Checkout accounts have been created which can be used to shop at over 110 eCommerce retailers, Visa said.
According to a recent report commissioned by Visa, 95 percent of online customers enrolled in Visa Checkout in the United States say sign-up was easy, and 96 percent feel secure making a purchase with Visa Checkout.
Marcello Baricordi, general manager UAE and global accounts lead at Visa Inc MENA, said: "Online spending is growing at an incredible pace in the UAE, making it a priority market in our global roll out of the Visa Checkout service.
"We believe consumers in this market will greatly appreciate the ease and simplicity of the service, which is accessible on all types of devices and allows for secure online purchase fulfilment anytime, anywhere."
He added: "To start, we are working with local banks to further personalise the user experience, and drive consumer enrolment for the service. In addition, we are also aiming to expand the Visa Checkout network to include merchant websites in the UAE later this year."