By Salma Awwad
First ever Vogue fashion experience will be held in Dubai on October 10th
The world renowned ‘Fashion's Night Out’ events, organised by Vogue Italia magazine, are finally making their way to the Middle East. The prestigious magazine is partnering up with Dubai developer Emaar Properties to bring forth this glamorous event in Dubai Mall’s Grand Atrium on October 10.
Over 400,000 guests are expected to attend this event entitled ‘Vogue Fashion Dubai Experience’. It will include a mixture of local and global fashion shows, a fundraising gala dinner and mentoring sessions for Emirati and regional fashion designers by the Vogue Italia Editor-in-Chief, Mrs Franca Sozzani.
“The choice of Vogue Italia to host the event in the city and at The Dubai Mall is a strong declaration to the global fashion circuit that Dubai has indeed arrived,” stated Mohamed Alabbar, chairman of Emaar Properties.
“The Vogue Fashion Dubai Experience will be the most definitive fashion celebration in the city, with the world’s leading names in the industry joining hands for a true celebration of the best in fashion.”
The event brings together over 250 fashion designers and labels, with proceeds from the sales, gala dinner and various activities going towards Dubai Cares. “By nurturing young talent and raising funds for Dubai Cares, the event underlines the strong societal role that the fashion industry can play,” Alabbar said.