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Wed 20 Feb 2008 04:31 PM

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VOILÀ appoints new executive

VOILÀ Hotel Rewards, the first global point-based frequent guest programme specifically created for independent hotel companies, has appointed Gabi Kool as senior vice president and managing director.

VOILÀ Hotel Rewards, the first global point-based frequent guest programme specifically created for independent hotel companies, has appointed Gabi Kool as senior vice president and managing director.

The new loyalty programme will bring together a worldwide network of independent four and five-star hotels of different brands and independent properties under a single umbrella.

In addition to earning points for eligible spend and redeeming them for complimentary stays and room upgrades at participating hotels, VOILÀ members will also enjoy perks such as member-only room rates, special welcome amenities, instant recognition, pre-arrival room preparation based on hotel preferences, and airline mile exchange opportunities.

VOILÀ's chief executive Mokhtar Ramadan said he was thrilled to have Kool leading the team.

"Over the course of Gabi's career, he has accumulated an impressive depth of experience with loyalty and marketing programmes, as well as substantial expertise in leveraging established network strength", Ramadan said.

"This is an exhilarating growth period for VOILÀ Hotel Rewards, as we prepare to launch the programme at hundreds of properties and more hotel groups are turning their attention to us with interest. I'm sure VOILÀ and its clients will benefit from Gabi's insights and leadership."

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