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Thu 10 May 2012 12:21 PM

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Volkswagen drives 72% MidEast sales rise

Europe’s second largest car maker sold 2,894 cars in the Middle East in Q1

Volkswagen drives 72% MidEast sales rise
Volkswagen logo

Volkswagen Middle East said
first quarter sales increased 72 percent as demand for its new Jetta and Tiguan
cars grew.

Europe’s second largest car
maker sold 2,894 cars in the Middle East in the first three months of the year.

“Naturally, instability in
various markets - Syria for example - has meant that there is progress to be
made in some regions, but overall I’m pleased to say that Volkswagen continues
to make strong progress in the Middle East,” Marcus Butros, sales director at
Volkswagen Middle East said in a statement.

The group, whose brands
include VW, Audi, Skoda, SEAT and Bentley, said sales for its Jetta and Tiguan
models increased 650 percent and 207 percent, respectively. The CC reported a
202 percent rise in demand.

Volkswagen last month
reported an 86 percent increase in first quarter net profit to €3.2bn
(US$4.2bn), beating analysts’ expectations.

The regional car market was
hit hard by the 2008-2009 global financial crisis but is starting to show signs
of recovery. Sales of cars and light commercial vehicles in the Gulf are
expected to grow 6.6 percent this year to 1.28m vehicles, according to
IHS.

Automakers are ramping up
their investment in the region as sales increase amid rising oil prices and
regional governments invest in their economies to seek social stability
following the Arab Spring uprisings.

Saudi’s King Abdullah
pledged 66,000 jobs in teaching and health care, as part of US$130bn of extra
spending while the UAE plans to allocate AED7bn (US$1.9bn) of its budget for
housing loans for citizens to maintain “social stability”.

Volkswagen, Ford and Renault
have said they plan to invest in showrooms and offer new vehicles to tap the
region’s mainstream buyers. Volkswagen said its new Passat will arrive in regional
showrooms in the middle of this year.

Its Polo Sedan will make its debut in the
region later this year, it said.

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Fahed 7 years ago

VW's service infrastructure and turnaround and appointement times are not keeping up with the sales volumes. My next purchase is unlikely to be a VW even though I really like the product and have purchased 4 new from showroom in the past 10 years. ( 2 Golfs and 2 Touaregs )
I hate waiting for appointments, having my car held overnight even for a simple oil change.
The model they should emulate is Toyota's - multiple facilities, extended hours, no appointments necessary, kaizen scheduling precision.
Building and selling a great car is only part of the proposition.
Owners are not stupid either. We know when we are billed 9 times the street price of a simple Cr2032 battery when we ask for a fresh one to be put in the remote control key.
Service is going to play a key role in purchase decisions !