By Andy Sambidge
German car maker says major sales growth backs up 21% increase seen during 2011
Volkswagen Middle East has said that sales for the first two months of 2012 were up 84 percent, building on its 21 percent sales figure increase in 2011.
The increase in sales was boosted by the All-New Jetta, launched in May 2011, which achieved a 100 percent volume increase on the previous Jetta model.
The German car maker said the newly launched Tiguan and the Touareg, which is a flagship model in the Middle East, also contributed to achieving the growth to date this year.
Commenting on the success, Marcus Butros, sales director, Volkswagen Middle East said: "This early 2012 growth in sales represents the hard work and dedication Volkswagen has to bringing new models, tailor made to the region.
"We are continuously monitoring and developing our customer service practices ensuring that the customer is always at the core of our business.
"We have progressed significantly and we intend to maintain this momentum throughout 2012 with the launch of new models across the region."
Volkswagen Middle East said it will continue to strengthen its position in the sedan car segment in 2012.
At the Qatar Motor Show, held in January, the new Passat made its Middle East debut and will be launched in June this year.
Following the Passat, the New Polo sedan will be launched during the second half of 2012 completing the sedan segment for Volkswagen Middle East, the company said.
"The first months of 2012 have been exciting and successful for Volkswagen and Volkswagen Middle East. The new concepts and cars revealed at the Geneva Motor Show demonstrate our commitment to combining the best technology with style, and we look forward to bringing these models to the Middle East in the future," added Butros.