By Andy Sambidge
Cinema operator signs agreement for 15-screen theatre at $1.6bn retail destination
Qatar's $1.6 billion retail and leisure destination, Doha Festival City, is set to house the largest cinema complex in Qatar after signing a deal to bring VOX Cinemas to the Gulf state.
The agreement will see the introduction of 15 state-of-the-art movie theatres, each including a 20-metre digital wide-screen armed with the latest 3D technology.
"VOX Cinemas will set a new standard of premium entertainment and offer the Qatari market the latest technologies to bring them a highly compelling, world class, movie-going experience unmatched by any cinema operator in this market," said Kareem M Shamma, CEO of BASREC, the joint venture behind Doha Festival City.
"This is one of many components that will establish Doha Festival City as the country's leading retail and entertainment hub." he added.
VOX Cinemas is part of a rapidly growing list of regional and international brands that Doha Festival City is introducing to Qatar for the first time.
In total, the mall will host over 550 outlets, including 85 dine-in and fast-food restaurants. A number of the leading regional retail groups, including Azadea, Landmark, Alshaya and Apparel, have already committed to bringing their fashion and dining outlets to Doha Festival City Mall.
Cameron Mitchell, CEO, VOX Cinemas, added: "We are extremely excited to be a part of the most eagerly anticipated retail and leisure destination in Qatar.
"We are delighted to bring to the city of Doha our state of the art cinema technology, exciting concepts and of course our luxurious premium cinema experience which altogether we are confident will delight and surprise the residents of Qatar."
Last month, a contractor was appointed to start construction of phase two at Doha Festival City.
A joint venture of Gulf Contracting Company and Alec Qatar has been hired to start work on the foundations of the mall which is scheduled to open in the third quarter of 2016.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.