By Dylan Bowman
Upmarket UK supermarket chain chooses Dubai as location for first store outside the UK.
Upmarket UK supermarket chain Waitrose will launch its first store in the Middle East at Dubai Mall when the shopping centre opens to the public on Oct. 31, it was announced on Wednesday.
Dubai Mall said Waitrose has entered into a licensing agreement with Fine Fare Food Market to open the store, which at 5,137 square metres will be the largest supermarket in Emaar Properties' Downtown Burj Dubai development.
A second Waitrose store will open at the Dubai Marina Mall, which is currently under construction and scheduled opening towards the end of this year, the mall said.
The mall said the Dubai Mall store has been designed by London-based design consultancy Kinnersley Kent "reflect the ambience of a Waitrose supermarket in Britain".
The store will offer Waitrose branded products as well as locally sourced products and a range of John Lewis non-food products, it said.
Waitrose is just the latest high-profile retail brand to announce it is to open a store in Dubai Mall.
Giorgio Armani said in September it is to open the first Armani/Casa home furnishing store in the UAE, while Macy's has announced the first Bloomingdale's store outside the US will open at the mall.
Built by Emaar subsidiary Emaar Malls, the Dubai Mall will be home to 1,200 retail stores and over 160 food and beverage outlets. It will also feature an aquarium and the world's largest indoor gold souk.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Well done Dubai Mall. Let's just hope Waitrose will start doing a Halal range of it's pre-prepared food. Sadly, Marks and Spencer has not done this which prevents their food being sold here...
Like Boots, it will fail to replicate - its all well and good having the name, but its the range of products that make the brand. Sorry, to be so negative, and I will eat my words if I can get the usual goodies, but I have become so pessimistic when it comes to translating brands.