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Wed 13 Feb 2008 03:20 PM

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Wales brings niche food to the Middle East

International Business Wales (IBW) will be returning to Gulf Food this year to showcase five companies all introducing exciting new food products to the Middle East.

International Business Wales (IBW) will be returning to Gulf Food this year to showcase five companies all introducing exciting new food products to the Middle East.

With a strong reputation for premium niche foods, IBW hope to capotolise on its brand of quality organic produce in an increasingly health conscious age to market new products in the region explained IBW vice president Lee Jennings.

"I am delighted that IBW is able to bring a refreshing range of food and drinks products manufactured in Wales. Our continued presence over the last three years reinforces the message that Welsh companies are serious about this region and are intent on bringing Welsh culinary delights to as many people as possible," he said.

"The market for Welsh Lamb, cheeses, spring water and soft drinks represents a significant element of exports to this region," he added.

It will be the first visit to Gulfood for The GoodCarb Company who formed in response to the lack of quality and amount of artificial ingredients found in low carbohydrate products.

"Our products are made entirely from natural organic ingredients and are based on scientific best practice, ensuring that we stay ahead of nutritional research enabling us to develop healthy products that truly help you to lose weight," a company spokesperson said.

Other companies exhibiting under the IBW group include water companies Llanllyr Source and award winning brand Ty Nat.

The companies attending with IBW this year are multi-award winners in their sectors, coming top in categories such as ‘leading drinks exporter of the year; ‘best newcomer' and ‘best soft drink'.

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