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Sun 15 Sep 2019 08:53 AM

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Dubai gym launches AED36,000 28-day intensive programme

Symmetry Gym owner Amir Siddiqui says they are most expensive studio in Dubai

Dubai gym launches AED36,000 28-day intensive programme
Symmetry Gym currently has around 100 members.

Arguably Dubai’s most expensive gym has launched a 28-day program costing AED36,000.

Symmetry Gym, based in Al Quoz, was launched in Dubai in 2011 by Amir Siddiqui, targeting wealthy individuals in the emirate.

The New Yorker charges anything from AED4,397 per month for his long-term Fit Body Forever 12-month plan; AED5,497 per month for the Radical Physique Transformation 12-week plan; and AED8,947 per month for the Extreme Fitness Recharge six-week plan.

And now he has launched what has been described as “the most expensive and intensive 28 days of fitness in the UAE”.

He told Arabian Business: “It’s basically a 28-day deep dive into the client’s lifestyle, but they hand over everything to me, their schedule, everything, their sleep, weight, food, everything is given to me; not their wife, not their assistant, me.”

The 28-day program involves intensive workouts, using the Fission Fusion training system, designed by Siddiqui – “created,” according to the gym’s website, “with the understanding that the human body can be trained as constituent parts (Fission) or as a whole or set of wholes (Fusion), but not both at the same time” - as well as the latest performance mind techniques with support from the entire gym personnel.

This includes 24-hour support from Siddiqui on the phone, online, face-to-face, food shopping, fridge detox, mentoring and more.

The program also includes daily meals, a weekly massage and daily performance assessments.

Asked to describe it further, Siddiqui said: “It’s black ops. It’s covert.” And whether it would involve an intensive boot camp with periods away from home, he added: “Depends what I decide, I’ll put them in a goddamn hotel in Barsha if I want.”

It is the only program Siddiqui offers that is not guaranteed, in a bid to attract only the most committed.

Symmetry Gym currently has around 100 members.

With more and more budget gyms opening up across the UAE, Siddiqui explained the reasoning behind the fees he charges.

“I started with one rate and I had to increase it. Everyone asks why is it so expensive? Because there is a demand for it. It’s just a supply and demand thing, it’s basic economics. You can’t just be expensive,” he said.

“I was half looking at what everyone else was charging and making sure I was at least double.

“The thing about the price point is that it’s recession-proof. If you’re only targeting the one percent, then it’s recession proof so it’s the smart move. It’s harder in the beginning to sell, but once you get the clients rolling in. A recession can’t really hurt me and it hasn’t.”

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