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Thu 3 Oct 2019 02:14 PM

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Dubai Fitness Challenge returns for third year

Month-long event will transform city into a gym that supports 30 minutes of daily activity

Dubai Fitness Challenge returns for third year
The city’s partners and fitness industry are set to come together to deliver a range of activities for the month.

Dubai Fitness Challenge (DFC) will launch its third edition on 18 October, inviting all residents and visitors to take up an active lifestyle.

With two large-scale Fitness Villages, 10 community hubs, more than 40 events and over 5,000 classes across Dubai, the month-long event will transform the city into a gym that supports 30 minutes of daily activity for all ages, abilities and fitness levels.

Featuring global brands including Nike, Lululemon and Under Armour, the city’s partners and fitness industry are set to come together to deliver a range of activities for the month.

As well as the usual classes and activities, this year’s programme will feature an attempt to set a new Guinness World Record for the largest high-intensity interval training (HIIT) class on October 26 with “The Body Coach”, best-selling author and Instagram fitness star Joe Wicks. 

“DFC has helped cement our position as a global city that prioritises health and fitness. Fundamentally the fitness movement aims to make Dubai the most active city in the world,” said Helal Saeed Al Marri, director general of Dubai Tourism.

Fitness for everyone

DFC was founded on the principles of inclusivity, accessibility and sustainability – with a view to ensure that people from every walk of life are able to make fitness an integral and enjoyable part of their lives.

This year’s edition will see the launch of the “Find Your 30” virtual content hub – a one-stop destination to a wide range of fitness content for all ages and abilities where anyone can craft their individualised fitness programme. 

The new hub will feature “City is a Gym” – a virtual map of Dubai spanning 30 different locations across the city where individuals and groups can work out for free without any equipment. On arrival at each location, participants can scan a QR code with their mobile device, and an easy-to-follow workout will appear for them to complete their 30 minutes of exercise.

The two main fitness zones this year will be located at Kite Beach Fitness Village and Festival City Mall Fitness Village.

Participants can register via the Dubai Fitness App or Dubai Fitness Challenge website (www.dubaifitnesschallenge.com), where they can access all the details on free citywide classes, create social fitness groups, track their daily progress and share their achievements on social media using the hashtag #Dubai30x30.

More than 1 million people took part in Dubai Fitness Challenge last year.

The 30-day initiative, launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of the Executive Council of Dubai in 2017, concluded its second edition with 1,053,102 official participants.

The figure surpassed the ambitious one million target set by Sheikh Hamdan at the start of the challenge.

Data gathered by DFC showed that more than half of all participants in 2018 were young people, with 100 percent of Dubai schools taking part.

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