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Mon 17 May 2004 04:00 AM

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Western Digital out to educate

As the Middle East’s storage needs rapidly expand, Western Digital brings in a top figure and appoints another to strengthen its relationships with the channel and educate partners about the benefits of using the company’s storage solutions.

Recognizing the importance and huge potential of the Middle East and Africa, Western Digital have decided to base Hafeez Khawaja, senior regional director of emerging markets, at Western Digital’s headquarters at Jebel Ali Free Zone in Dubai. Khawaja, previously based in the UK, has been part of the Western Digital team for over 10 years.

“The Middle East is a key market for Western Digital,” said Khawaja. “Dubai is the region’s business hub, directly serving UAE and neighboring countries where we are seeing demand for hard drives increase very rapidly. This growth is consistent with other emerging markets around the world on which Western Digital is focusing.”

Khawaja’s relocation corresponds with Western Digital’s appointment of Saied Marashi – a channel and logistics expert – as senior regional sales manager. Western Digital intends to intensify its relationships with channel partners and end-users in Middle East and Africa, and these figures are key to achieving this goal.

Marashi, who has more than 15 years experience in the IT industry, will focus on educating channel partners about Western Digital’s range of state-of-the-art, cost-effective storage products. Marashi previously served CompuBase IT training group as executive director and Microsoft Middle East in distribution channel management roles for more than five years.

“The Middle East and Africa are home to many small and medium-sized businesses that run on limited budgets but are in need of greater storage capacity,” said Marashi. “Engaging local businesses will drive demand for Western Digital’s storage products offering high performance and reliability for less cost.”

“The distribution, sales and service infrastructure that Western Digital has developed in the region this past year provides the management team here with the ability to reach directly a broad spectrum of customers,” added Marashi. “This infrastructure enables us to deal quickly and efficiently with customer needs at a local level, giving Western Digital a competitive advantage.”

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