By Matthew Southwell
Western Digital is dividing its attention between home computing and the enterprise markets equally at Gitex Saudi Arabia this year.
Western Digital is dividing its attention between home computing and the enterprise markets equally at Gitex Saudi Arabia as it tempts consumers with its Media Centre and promotes its WD Raptor to business users at the show. To ensure neither party feels neglected, the hard disk drive vendor is working closely with its partners in the Kingdom, Al Jassim, Al Hasoob, ICC, PC Time and Al Faisaliah.
On the consumer side, Western Digital’s Media Centre is a storage solution that allows users to store everything from music and videos to photographs. The solution combines a 250 GByte WD Caviar SE hard drive, an 8-in-1 memory card reader, a USB 2.0 hub and a Dual-option backup feature, which gives consumers the option to back up data either automatically or on-demand with the touch of a button. With the increased popularity of mobile digital equipment, including notebooks, cameras and PDAs, the vendor is looking forward to strong demand for the product at Gitex.
“Media Centre is popular with consumers in Saudi Arabia because it provides them with an easier way to download and store files from a variety of digital accessories,” says Hafeez Khawaja, regional director emerging markets, Western Digital. “Since its launch in the market, the Media Centre has attracted a lot of attention from people who use PDAs, notebooks or desktop PCs,” he adds.
In terms of enterprise users, Western Digital is focusing attention on its ESATA product, the WD Raptor 74 GB. The drive boasts a spin rate of 10,000 RPM and a lower cost than traditional enterprise hard drives. The vendor reports that demand for the ESATA product has grown as more enterprise IT leaders understand the features of the SATA interface and the high performance and reliability of WD Raptor.
“The WD Raptor has been popular with enterprise storage vendors and systems builders in the Kingdom because it enables them to reduce the cost of their storage systems,” says Khawaja.