What could Dubai buy on November 28?

Around $8.1bn is forecast to be spent staging the event in the emirate
What could Dubai buy on November 28?
By Staff writer
Mon 25 Nov 2013 11:25 AM

Come Thursday morning, it is likely that millions of UAE residents will be celebrating victory in the race to host Expo 2020. But for the organising committee, the chances are they will already be at their desks, planning for the mega event.

According to HH Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Dubai Expo 2020 Higher Committee, around $8.1bn will be spent on the event – much of it on the infrastructure. But it is equally likely that Dubai will go on a buying spree to snap up some of the essentials needed to put on the show.

So what can we expect?

1/ Key people

All the big bidding work has been done by a stellar team in the UAE. But running a show is different. Many of the world’s top event organisers are likely to have been already identified, and a core team of expert consultants could quickly be brought in. Individuals with experience of hosting past Expos, World Cups and Olympics are sure to be top of the list.

2/Retail  Brands

No shortage of big retail brands already in the UAE, but some of the smaller consumer ones – particularly key F&B brands, are likely to be on the radar. The best ice cream, the best pizza, the best burger. If it isn’t already here, it soon could be.

3/ Transportation

Dubai has already set the benchmark when it comes to building and running a great metro system, while its tram project is well underway. But speed and frequency will be essential for Expo2020. Some of the most advanced trams and trains in the world, including the fastest and longest, could well be finding their way to the emirate if the bid is successful. Our sources suggest that even specialist helicopter and small plane charters are also on the radar.

4/ Media

Dubai has already done a fabulous job getting the word out on its bid – even the likes of British PM David Cameron have written columns to back the bid. But victory – and the ensuing coverage during the event – will take this to a new level. Top Hollywood celebrities have been busy tweeting their support via Dubai.TV – which is actually based in Los Angeles and owned by the founder of Hollywood.TV Sheeraz Hasan. He says its “not for sale.” He may change his mind on November 28 if the price is right.

5/ Hotels

Once again no shortage of fabulous five star hotels already in the emirate. But with so many millions of visitors expected,  it is likely that Dubai will move quickly to bring across a number of leading budget hotel brands. Easyhotels is already here but similar, much cheaper style hotels catering for people only staying a couple of nights, are also expected to be brought across.

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