By Salma Awwad
Digital altering is now commonplace and too easy to perform, says Salma Awwad
Image manipulation was once reserved for models in
make-up ads, but as more and more people download everyday apps capable of
altering an image with just the click of a button, the line between reality and
staged moments has become blurred.
The truth is, the beauty industry, print media, and
even TV shows and music videos practice airbrushing so much that we don’t
realise how much of what we see is fake.
In turn, we hold ourselves up to unrealistic
standards of perfect skin, tiny waists and long and lean silhouettes.
Celebrities such as actress Kate Winslet and singer
Trisha Yearwood have recently hit out at their images on magazine covers being heavily altered
but those behind the airbrush are also having second thoughts about the whole
When former Cosmopolitan editor Leah Hardy admitted
to the Daily Mail that she had airbrushed anorexic models to look less unwell,
it was a huge reality check that pointed out the dangerous side of this game.
“Thanks to retouching, our readers - and those of
Vogue, and Self, and Healthy magazine – never saw the horrible, hungry downside
of skinny; that these underweight girls didn't look glamorous in the flesh,”
she said in 2010.
“Their skeletal bodies, dull, thinning hair, spots
and dark circles under their eyes were ‘magicked’ away by technology, leaving
only the allure of coltish limbs and Bambi eyes. A vision of perfection that
simply didn't exist.
“All I can say is that I'm sorry for my small part
in this madness. It is time it stopped - for all our sakes.”
I agree. It’s time to transcend these outdated
ideologies of beauty and embrace the fact that human beings are indeed more
interesting and captivating with all their quirks and flaws included.
hmmm....the hard hitting news story. Slow day at AB.
So many real issues out there. We regurgitate an age old debate about touch ups in photography. Really? Nevermind not being important....its not even, marginally, interesting.
Enough with dissecting first world problems that are irrelevant to everyone even those in the fashion industry.
"show your flaws....blah blah blah......don't hide who you are.....yadda yadda yadda"
This is why I try and stick to foreign news sources.
Full agree, Such a waste of time and web resources for nonsense.
Can't believe you guys can be so ignorant. May be you both need to wake up to the real world. This issue of airbrushing images is taking the young generation to a completely unrealistic and imaginary world where everyone is aiming for perfection which doesn't exist. Current world scenario itself, the teens are getting obsessed with cosmetic surgeries..what the industry portrays to the people does matter and is of great significance. If you find it a waste of time, not marginally interesting and nonsense...don't read the article! There are lots of other links to click on..
wait a minute, isn't your picture airbrushed/modified/tampered with? having said this I feel your article is quite funny, if that is the reaction you intended you readers to have...you have succeeded, bravo!