World's 100 Most Powerful Arabs 2014
Wed 26 Mar 2014 03:56 PM
Elie Khouri

Company: Omnicom Media Group (MENA)

Designation: CEO

Country: UAE (Lebanon)

Under Khouri’s stewardship, Omnicom Media Group’s agencies OMD and PHD have led from the front, integrating the digital skill set into account teams more than five years ago. Today, they are developing video-neutral planning and integrating social media activity into TV ratings for a more holistic view of media performance. This is proving very appealing for brands as they find in the Omnicom Media Group’s teams forward-thinking professionals who future-proof their communication strategies.

Going further still, the group moved into data and analytics with ‘Annalect’ and content, be it branded content, production or distribution, with ‘Fuse’. Thanks to these specialist agencies, clients are reaping the rewards of their first mover advantage, proving further still Khouri’s uncanny ability to foretell trends and his talent for capitalising on them.

 This approach is clearly working. The group witnessed a double-digit growth in the region, particularly with digital and advanced services. On the back of several new business wins, as well as a strong showing at industry awards, OMD was named Media Agency of the Year by trade title Communicate and Media Network of the Year by Campaign Middle East.

The accolade that possibly means the most to Khouri is the third place in the Great Place To Work Institute’s ranking of the UAE’s best employers in 2014. This is the fruit of years of dedication to putting people first, before product and profits, in order to create a happy working environment and a family atmosphere. Combined with the fourth place at the Arabia CSR Awards last year, in the medium businesses category, for an impressive CSR programme, it is clear that Elie Khouri is a shrewd and accomplished businessman who balances IQ with EQ.

As for the future, the proposed merger of Omnicom and Publicis is likely to be completed this year and most experts are tipping Khouri for an even bigger role in the new set up.

Media savvy

Omnicom Media Group (MENA) CEO Elie Khouri is one of the key players shaping the media industry in the Middle East.