World's 100 Most Powerful Arabs 2014
Wed 26 Mar 2014 03:56 PM
Adel Aujan

Company: Aujan Industries

Designation: Chairman

Country: Saudi Arabia

When it comes to the drinks industry, there is no bigger legend than Adel Aujan. Aujan’s juice brand, Rani, is Iran’s best-selling beverage and is planning to add to its three factories by putting a facility in Iraq, politics permitting. In 2008, Aujan Industries nailed a target to deliver $500m in revenue 12 months ahead of its five-year schedule, and then hit another target to win $1bn in revenue by 2012. So how did he do it? Easy really, given that the firm has tripled its sales since 2004 and is on track to double them again this year. But the highlight of Aujan’s career so far has undoubtedly been the deal he signed towards the end of 2011 with US beverage behemoth Coca Cola. For a cool $980m, Coca Cola took a near-50 percent stake in the firm.“The deal is a game-changer for us; it takes us to another level,” Aujan told Arabian Business at the time.

Beverage leader

Aujan’s deal with Coca Cola has been a game-changer, said chairman Adel Aujan.