World's 100 Most Powerful Arabs 2014
Wed 26 Mar 2014 03:56 PM
Pierre Choueiri

Company: Choueiri Group

Designation: Chairman and CEO

Country: Lebanon

It’s now nearly 50 years since Pierre Choueiri’s father, Antoine, put in place the foundations of one of the region’s biggest media empires.

At its height, the Choueiri Group controlled the advertising to most of the Middle East’s TV stations, including in Saudi Arabia and the UAE. Today, headed up by Pierre, the group manages the advertising space of 23 satellite and terrestrial TV stations, as well as 14 print titles and nine radio stations. It has clients in 11 markets across the MENA region, as well as in Japan.

Family enterprise

Under the guidance of CEO Pierre Choueiri, the company now manages the advertising space of 23 satellite and terrestrial TV stations.