World's 100 Most Powerful Arabs 2014
Wed 26 Mar 2014 03:56 PM
Alex Saber

Company: VivaKi MENA

Designation: Chairman

Country: UAE (Lebanon)

It was 22 years ago that Alex Saber first joined the media department of Leo Burnett Dubai at the tender age of 23. Fast-forward three years later and Saber, who holds an MBA from the University of Iowa, had launched the P&G AOR operation in Dubai, a key project covering the entire Middle Eastern region. He then relocated to Saudi Arabia in 1997 to set up his most important venture yet, Starcom Saudi.

In 2001, Dubai came calling once again, and Saber returned to the city to launch MediaVest Dubai. In his role as managing director for the company, Saber expanded MediaVest to other markets in the Middle East all the while assuming the position of the region’s group buying Director for Starcom MediaVest Group.

The year 2005 marked Saber’s appointment as chief operations officer VivaKi for the MENA region, after which he continued to head all media buying responsibilities for the group. Under Saber’s leadership, the VivaKi MENA business steadily grew by over 50 percent in the past five years. Peer recognition quickly followed, and by January 2011, Saber was promoted to the VivaKi Chairman role in the MENA region.

Advertising expert

Alex Saber has rapidly made his mark on the region’s media scene.