Company: Impact BBDO
Country: UAE (Lebanon)
Dani Richa, 48, is chairman and CEO of Impact BBDO MENA & Pakistan Group, (Impact BBDO group includes: Impact Proximity, Impact Porter Novelli and OMD-MD). Formerly serving as the president and regional chief creative officer, he has spent more than 25 years within the group, transforming the agency into a strong market leader with 1,000-plus staff and an extensive regional reach from Algeria to Pakistan.
Dani started his career in 1986 at Leo Burnett Lebanon after graduating from Académie Charpentier in Paris. He then moved to Impact BBDO in both Cyprus and Dubai until 1993 when he joined Publicis Graphics Group as regional creative director. In 1995 he returned to Impact BBDO in Lebanon as partner and group ECD. Under his leadership, Impact BBDO has created its own brand of advertising, differentiating itself as an ad agency.