Mona Ataya is a woman who doesn’t do things by halves.
“My mission is to make Mumzworld the undisputed leader in mother and baby shopping,” she says of the e-commerce business she founded in 2011 which already stocks 90,000 products and expects to hit 200,000 registered users by the middle of 2014.
Having recorded 23-times growth in sales, six-times growth in registrations and a 40 percent consumer loyalty rate within its first 18 months, Mumzworld has established itself as the go-to website for mothers, but one suspects that, for Ataya, this is just the beginning.
Start up expert
Ataya previously worked on job-hunting website Bayt.com.