World's 100 Most Powerful Arabs 2014
Wed 26 Mar 2014 03:56 PM
Mona Ataya

Company: Mumzworld

Designation: CEO

Country: UAE

Mona Ataya is a woman who doesn’t do things by halves.

“My mission is to make Mumzworld the undisputed leader in mother and baby shopping,” she says of the e-commerce business she founded in 2011 which already stocks 90,000 products and expects to hit 200,000 registered users by the middle of 2014.

Having recorded 23-times growth in sales, six-times growth in registrations and a 40 percent consumer loyalty rate within its first 18 months, Mumzworld has established itself as the go-to website for mothers, but one suspects that, for Ataya, this is just the beginning.

Start up expert

Ataya previously worked on job-hunting website