By Rob Morris
Abu Dhabi Media Company teams up with factual TV giant to start channel in UAE.
Abu Dhabi Media Company announced on Wednesday it has launched the world’s first free-to-air National Geographic Channel in Arabic for UAE television audiences.
The channel, which shows nature, scientific discovery and mega building programmes, airs between 6pm-12am across the emirates on Arabsat and Nilesat.
Shows scheduled for prime time slots between 10pm-12am are Nat Geo Science, Nat Geo Action, Nat Geo Confidential, Diastertainment and Showcase. The programmes will cover science, dangerous encounters, real life investigations, air crashes and natural disasters, and current affairs documentaries respectively.
Other specially themed programmes to be screened on the channel will include Fight Science, Most Amazing Moments and Food and Travel.
“The launch of National Geographic Channel Abu Dhabi raises the standard of programming and content in the region through the fact that the content will be in Arabic and free-to-air,” said ADMC chairman Mohamed Khalaf Al Mazrouei. “We are very excited to have partnered with National Geographic Channels to not only bring viewers in the region leading global factual entertainment, but to help us expand, enhance and diversify our existing media bouquet - by allowing us to offer something totally new to the Arabic-speaking population in the Middle East.”
Ward Platt, National Geographic Channels’ president for Asia Pacific and the Middle East, said raise awareness of nature and scientific knowledge among Arabic speaking viewers.
He added: “The launch of the channel in Arabic marks the first time in the Middle East that high quality National Geographic content will be delivered to the region’s viewers dubbed into their native language, and also the first time that a National Geographic Channel will be available free-to-air.
“Our work revolves around the protection of the natural world by bringing information and awareness about the planet to viewers - a philosophy and commitment to environmental sustainability shared by ADMC.
Globally the National Geographic Channel reaches out to 305 million homes across 165 countries, in 34 languages.