By Salma Awwad
Ten outlets are planned around the Middle East by 2020, as part of a deal with retail firm Marka
The UAE is set to be home to the world's first Harper’s Bazaar Café, with ten planned across the region by the end of the decade, backers behind the project announced this week.
UAE retail firm Marka and US magazine publisher Hearst Magazines International have struck a deal to operate the venues and the first one is set to open in the UAE before November 2015, followed by nine more across the Middle East through 2020
The venues are promising to offer vibrant food, fashion and art in the spirit of the fashion magazine and its heritage.
“Harper’s BAZAAR Arabia launched in Dubai in 2007, and was immediately embraced by fashion-forward readers in the UAE, who love the expertly curated, graphic style and visual energy that defines the brand around the world,” said Gautam Ranji, Hearst Magazines International senior vice president, licensing and business development.
“BAZAAR is truly global, with a distinct point of view that translates into a specific lifestyle. The café will bring that vision to life," he added.
Hearst Magazines International, a unit of Hearst Corporation, publishes 285 magazines and 200 websites in 34 languages and 81 countries. In addition to Harper’s Bazaar, which was first published in 1867, other major titles include Cosmopolitan, Elle, Esquire, Good Housekeeping, Popular Mechanics, and Seventeen.