World’s first Muslim modeling agency to target Gulf talent

The New York-based agency is also looking to set up partnerships with model scouts
World’s first Muslim modeling agency to target Gulf talent
The world’s first Muslim female modeling agency is aiming to sign up talent in the Gulf and is planning to set up partnerships with existing agencies in the Middle East, the founder of the New York-based agency told Arabian Business.\nThe Underwraps modeling agency was set up by Brooklyn-based fashion designer Nailah Lymus earlier this month and was launched during New York Fashion Week.
By Shane McGinley
Thu 16 Feb 2012 10:36 AM

The world’s first Muslim female modeling agency is aiming to sign up talent in the Gulf and is planning to set up partnerships with existing agencies in the Middle East, the founder of the New York-based agency told Arabian Business.

The Underwraps modeling agency was set up by Brooklyn-based fashion designer Nailah Lymus earlier this month and was launched during New York Fashion Week.

With two models currently on its books, the agency specialises in Muslim females and is considered the first agency of its type in the world. Lymus said she is looking to set up partnerships with agencies in the Middle East and welcomes applicants from wannabe models in the Gulf.

“I opened Underwraps to have an international presence. Therefore I am willing to sign model overseas if they truly have what I am looking for. I'm in the process of solidifying international model scouts since the headquarters for Underwraps is based in New York City,” she told Arabian Business.

“As a Muslim Women who has also worked in the Fashion Industry, I observe a heavy Muslim influence in all areas of fashion,” she said. “Designers, photography, editorials all displaying inspirations from Muslim fashion. I feel there is a need to shine the light on Muslim women who have been some of the originators of trend setting modest fashion for years. I'm bringing Muslims to mainstream – covered is the new couture,” she added.

Lymus said designers such as Victoria Beckham have used Islamic influences in their latest collections for 2012 and Muslim models Hanaa Ben Abdesslem from Tunisia and Hindi Sahlial from Moroccan have had success on the New York catwalks.

“With any new concept you will encounter controversy especially when you mix fashion with religion. I feel very blessed, as the majority of my responses have been positive and supportive. There are numerous women from all over the world that have been sending inquiries and strong interest in joining Unerwraps. I'm receiving huge support in this push for modest fashion that I am emphasising,” she said.

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