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Thu 17 Jun 2010 08:30 AM

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World’s largest takeaway website launches in Dubai

Turkish entrepreneur targets $2m in sales in the first year of operation.

World’s largest takeaway website launches in Dubai
TAKE OUT: The website has signed a deal 600 restaurants in the UAE, including Wagamama and Dominos Pizza. (Getty Images)

Hoping to pull in $2m of sales in its first year of operation, a Turkish entrepreneur has launched the world’s largest ‘food portal’ or takeaway delivery website in the UAE.


is a joint venture with

, which has over 800,000 users ordering from more than 4,000 restaurants in Turkey. The UAE is the company’s third market after Turkey and Russia.

Customers place food orders online, without paying a premium for the service, and the order is then sent to the relevant restaurant. Unlike most delivery websites, customers can opt to pay cash on delivery, rather than inputting their credit card details.

“It’s a very multicultural environment here and the weather conditions are tough, so people tend to order out more,” yemeksepeti.com founder Nevzat Aydin told Arabian Business on Wednesday.

“Food delivery sales are increasing by double-digit margins every year, so for us it’s a great environment to try this service out.”

The website is now live in Dubai and will be rolled out to Sharjah and Abu Dhabi in “a couple of weeks”.

Aydin said that start-up investment in the website so far had amounted to around $500,000, not including software expenses.

“For the first year, we will invest around $1m in marketing, and hope to reach around $2m in sales during the first twelve months,” the entrepreneur added.

The website has already signed partnership deals with 600 restaurants in the UAE, including major brands such as Wagamama, Pizza Express, Gourmet Burger Kitchen, Dominos Pizza, as well as a host of local outlets.

In addition, there is no initial investment required by outlets wishing to partake in the scheme.

“If we achieve a certain amount of orders through the restaurant at the end of the month, we send them an invoice and charge them a commission rate for those orders,” Aydin said.

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mark fitzgibbon 10 years ago

and VERY good it is too! good prices, good delivery and nice hot food!!! LONG overdue for Dubai and wish them EVERY success!!! we had similar thing in Jo'burg in SA - 'Mr delivery' but was not quite as good Mark

NAIVE 10 years ago

why dubai seeks largest,tallest,biggest in every thing

Abdullah 10 years ago

To Mr. NAIVE...!! What is the problem for Dubai having tallest, largest, biggest? Is it causing you any harm? What is the problem for it to be better and better... Some people just like to complain and moan about anything...!!!! If you don't like it here, the earth is pretty big!! Go to some place where they have the smallest and shortest in everything!

M McDonald 10 years ago

@Abdullah "If you don't like it here, the earth is pretty big!! Go to some place where they have the smallest and shortest in everything!" That's a refreshing comment, it makes a nice change from the usual middle east saying - "If you don't like it go home"

kaan 10 years ago

i know these guys from university; they are bright people with a great business model. i am sure it will take off quickly in dubai. i agree with Mark; it is similar to Mr Delivery in concept - however Mr Delivery had the unnecessary burden of doing the delivery themselves - which was resulting in huge waiting times.

Sandra G 10 years ago

Foodonclick.com, hmmm, pretty naff sounding as a brand name (as usual) but at least they had the sense to get the .com, unlike most of the UAE "Internet Marketing Gurus".

Mohammed Abubaker 10 years ago

It is definitely good to see local entrepreneurs to lead by example. We are fed up of foreignors coming in all the time and taking our money away. I hope more locals would contribute towards the development of society. That also encourages me to buy from them.

Mike 10 years ago

OK, Abdullah, you had your moment and had your comment posted. It wasn't very original, but that doesn't matter around here anyway. Next time you might want to come with something with a little bit more of your own thinking. All the same, congratulations for being posted.

Greer 10 years ago

I wish tem every success, its a great idea, and by the sounds of it, they are already very well established and doing very good business elsewhere too. You see some key elements here - the shop only has to pay a commission when a certain level of orders is reached, they dont have t pay to sin up - so its "win-win", the company gets money if hey provide customers to the shop, and the shop gets money from the increased customer availability! Excellent! I must comment about thi weird "biggest, best, tallest" ongoing issue - I saw this in Malaysia where theyhad such world beaters as the tallest flagpole...wow! In reality it is quite childish to make such claims, but for the expats in KL, we just smile when the locals (especially Dr. M at tha time) came out with it...not worth complaining about...why upset them, if they want to have the biggest or whatever in the sandbox...let them, otherwise they might cry and take their toys home...it really doesnt matter, and complaining simply shows ones own immaturity.

Mike 10 years ago

'We are fed up of foreignors coming in all the time and taking our money away' Um... But that's why we're here Mohammed. We're not here for the weather and certainly not here for the hospitality of the ... aaahhh.. forget it.. Did I miss something here? Does it say somewhere that it is owned by Emiraties?