World's slimmest smartphone goes on sale in the MidEast

Fly Blade, at 5.1mm wide, is to be sold in the region through retail portal Souq.com
World's slimmest smartphone goes on sale in the MidEast
By Abdul Rawuf
Mon 22 Dec 2014 01:26 PM

Fly by Eurostar has launched the Fly Blade – a super sleek 5.1mm slim smart phone – reputably the slimmest phone in the market and announced that Souq.com, the online retail portal, is the exclusive online retail launch partner in the Middle East.

Measuring at only 5.1mm thin, the Fly Blade weighs just 95.5 grams, and costs AED999.

Commenting on the tie-up with Souq.com, Raju Jethwani, chairman, EUROSTAR Group, said: “As one of the largest online retailers in the region, Souq.com offers us a great platform to feature our latest, and most revolutionary smartphone, the Fly Blade. This festive season sees a rush for mobiles and gadgets and partnering with Souq.com enables people to be amongst the first few people to experience the phones.”

Rajasekaran G, regional director – electronics, Souq.com, added: “The Fly by EUROSTAR phones have been a huge success in the region since the launch of the brand here last year. The brand offers extremely powerful technology at a price range that makes it highly affordable. With the Fly Blade, the brand has broken boundaries to offer the world’s slimmest smartphone. We are very happy to offer this new device on our retail portal which would make it even more accessible to customers.”

One of the largest e-commerce site in the Arab world, Souq.com features over 400,000 products and attracts more than 23 million visits per month. Their products range from electronics, fashion to household goods. Fly Blade will be a part of its technology based products, falling under the category of smartphones.

Fly Blade offers a range of features, including face recognition phone lock, smart gestures, and a vibrant 4.8” Super AMOLED display. Scratch resistant Gorilla Glass protects both the display and the rear panels of the Fly Blade, with a metal encasing that ensures the device does not bend.

A 16GB memory allows users to store every memory and explore the vast multimedia potential of the Fly Blade, complemented with a USB On-the-Go feature, which enables easy connection to peripheral devices, such as external storage USB Devices.

The phone also boasts a long-lasting Lithium-Ion 2050 mille-ampere hour battery, guaranteeing users 140 hours of uninterrupted operation in standby mode, and 8 hours talk time.

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