By Joe Mortimer
International advertising campaign aims to kick-start global dialogue.
The World Travel & Tourism Council (WTTC) has launched an international advertising campaign to draw the world's attendion to climate change and environmental protection.
The purpose of the campaign is to urge governments, experts and industry leaders from both the public and private sectors to join, a global debate addressing the issues of climate change in the form of an international online forum.
"The risk of an energy crisis is forcing a re-think on consumption levels, efficiency, and alternatives," said Jean-Claude Baumgarten, president, WTTC.
"Know-how is being developed and already travel and tourism leaders are working on making a real difference, not only on the carbon footprint of their activities, but also the overall impact of travel and tourism on our natural environment."
The campaign will include full page adverts in international publications including The Daily Telegraph, Newsweek, The Wall Street Journal and travel trade media around the world.
Participants can voice their opinions on
"Rather than demonizing any industry or activity, the task now for individuals, corporations, communities and governments, is to cut through misconceptions and to work on realizing practical solutions for a sustainable future," Baumgarten added.
The content of the dialogue will be discussed by travel and tourism leaders at the seventh Global Travel & Tourism Summit in Lisbon, Portugal, May 11 and 12.
Organizers have announced that the event will be completely carbon neutral.
A carbon-offsetting scheme is being sponsored by Travelport and supported by Sustainable Travel International (STI).
The offsets will fund renewable energy and energy efficiency projects in Africa, Asia and Central America through STI and MyClimate who will reduce carbon emissions elsewhere.