By Vineetha Menon
Yahoo! scorches up the battle for search supreme with a new homepage that includes previews of content from social networking sites
Yahoo! will reveal a major overhaul of its homepage later today that will blend its collection of online content together with popular social networking sites like Facebook and Twitter.
The new homepage will be less cluttered than the existing version, showcasing fewer Yahoo! products and services, while allowing preview content from third-party websites like Facebook to feature on a column that runs down the left-hand of the webpage. It will be available in the United States later today and is expected to be rolled out in other countries over the next few weeks.
According to a Reuters report, Yahoo! will sell advertisements that will display alongside the previews.
One of the new search features Yahoo! has been working on is Search Pad. Presently available as beta version, it lets people capture, organise, save and share information they find while researching online.
Yahoo!, which is also set to announce its second-quarter earnings later today, is facing increasing competition in the search space from Microsoft after Bing’s launch last month. According to the latest U.S. search engine rankings by comScore, Yahoo! moved down from 20.1% in the overall share of searches in May to 19.6% in June, while Microsoft moved up from 8% to 8.4%. Google still holds a massive 65% search share.
The new homepage comes as negotiations between Yahoo! and Microsoft Corp on a search and advertising partnership are regaining momentum.