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Tue 3 Apr 2007 02:43 PM

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Yering Reserve launched in Dubai

The 2005 Yering Reserve receives exclusive allocation with the Jumeirah Group.

Yering has launched its 2005 Reserve worldwide, with Dubai chosen as a key market for its limited allocation.

Launching just a Reserve Pinot Noir, Chardonnay and Shiraz Viognier, global allocations were decided in December last year, with 220 cases of the Reserve Chardonnay allocated for the European and Middle East market.

"For my region [Europe and the Middle East], Yering Reserve is only being launched in the UK, Dubai and Denmark, with perhaps a small number of cases reserved for Sweden as well," commented Brett Fleming, European manager, Rathbone Wine Group, the parent company of Yering Reserve and Yering Station.

Only launching a Reserve if the wine is of top quality, after six months of being in barrel Yering's winemaking team decide whether to classify it as Reserve, or declassify it into the Yering Station label, or the Little Yering or Yering Frog label.

"We want to produce an iconic label, so that means having a top down level, we really strive for this high level which is why Dubai is important to us," added Fleming.

Launched two years after the vintage, the Reserve was then placed into the market and sold worldwide within two weeks.

"The Yering Reserve Shiraz Viognier has been on the degustation menu at The Fat Duck in the UK for the past 18 months. It is the only New World wine to be on the menu so that is a major achievement for us," Fleming said.

For the Dubai market, the Jumeirah Group has exclusively reserved the 2005 Yering Reserve.

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