By Andy Sambidge
Emirates video gives guided tour to new facilities at Dubai International Airport.
A new video has been released to give would-be passengers a guided tour through the new Terminal 3 at Dubai International Airport. The new facilities, which opened last week, currently deals with all Emirates flights to and from the GCC and the Americas – 40 flights a day, around 15 per cent of the airline’s total services. The second phase of the opening, to be launched shortly, will include flights to the rest of the Middle East and Africa, increasing operations to 99 flights every day, 37 per cent of all flights.
Flights to Europe will take-off in the third phase, escalating operations to 168 daily flights or 60 per cent of all Emirates’ services. The fourth and final phase will include flights to the Indian Subcontinent, East Asia and Australasia and bring the total to 269 flights every day.
I cant actually believe seeing a commercial showing them drinking wine!!! This is ridiculous!!! I mean isnt there a "standard" not to show people drinking or smoking in commercials. Beside, this is a muslim country, remember!!
Even though it is a muslim country, alcohol is served in the airport. If they serve it, they have the right to advertise it.
First, I would like to congratulate Dubai on this achievement. Consider me old fashion or a conservative being, but I personally didn't like nor understood the focus on alcohol as a selling point to T3. At the end of the day it is an airport terminal and travellers do expect superior service and friendliness amongst other travel related matters. Is alcohol / quality of alcohol as portrayed in the virtual guide among the priorities? does it portray the hospitality of Dubai? Is it more important than catering for families, children or the elderly for example? I'm not sure what purpose does it serves.
When I saw the tag as Virtual Guide to T3 , I expected to see more about the facilities and value additions to the customers focussing on advantages of using the terminal and the latest facilities. I was disappointed by looking at people drinking ... Is this what T3 gives more????!!!
Looks like a BAR with a great ambience!!! Of course, its an achievement of having such a beautiful airport -it is indeed a destination by itself -but focus was on something else. So sad.
Excellent, I can't wait to visit Dubai. It will be great. The one thing the old terminal was lacking was bars. Looks like that has been taken care of. Good work Dubai.
This is really a shocking video commercial. The focus of it is completely wrong, and definitely they were not highlighting the new terminal. All the passengers were European, who happen to enjoy their drinks. They are all wealthy and on business or First class (notice the golden boarding passes) though that's the smallest part of the plane and most passengers in reality are economy (those who don't get to see what was displayed in the lounges of the airport as shown in the commercial). Wine Tasting & Champaign drinking seems to be more important than anything else; and though I have no objection to it, but is this really the image that Dubai is trying to send out? "We send you out of Dubai happy and drunk"? In general I think this video did not do the new terminal any justice and it was very disappointing, It definitely should not be the main commercial to show off the new development.
First of all, the lifeline to DXB, Dubai and EK is transit passengers and tourists. If you want a bouyant airline, city and airport; face facts, you need Westerners and you need to serve alcohol. Try to be a little more open minded or risk having your economies go back to the pre-oil stone age (i.e. 70 years ago). Nice video though, looks almost as absurd as the A380 one where it focusses on 10% of the travelling population. I assume all the "third class citizens" will still be required to sleep on the floor in the old terminal??
the vitual tour is more of a PR exercise very similar to Emirates PR exercise. The focus on high end traveller.. does not take you through the check-in or arrival process, does not focus on how easy it is for the bags to be collected and how smooth the immigration process....I guess one need to experience the new terminal to bench mark against other terminals.
I went through the slides and it would be more appropriate to show the Economy Class facilities. I presume 80% of the users are economy class passengers and would request they should be looked after well. The building and decor is mind blowing- Emirates deserves to be congratulated with the wonderful job they are doing- keep it up