YouTube launches dedicated Arabic TV hub

Google's video business will broadcast more than 500 shows from top 20 Arabic channels
YouTube launches dedicated Arabic TV hub
YouTube
By Courtney Trenwith
Tue 02 Jul 2013 08:16 AM

Google has launched a dedicated Arabic TV hub on YouTube that will broadcast more than 500 shows from the top 20 Arabic entertainment channels.

More than 25,000 episodes will be available on the channel, with content selected from across the Middle East and North Africa and including comedy, action, drama and religion.

The channels featured on the hub, which is sponsored by Unilever, one of the world’s largest consumer goods companies, will include Aljadeedonline, AlNahar, Temsa7ly, Cairocentric, CBC, Dream, LayektharShow, Telfaz11, Arabiadrama, Dream TV, Khalejia TV, Melody, Melody Aflam, MTVlebanon, Rotana Cinema TV, Rotana Masriya, Alaan, Melody Drama TV, ElWady Drama and Roya TV.

Users will be able to watch the shows when they want and on the device of their choice.

“This is the first project of its kind in MENA,” Alfonso De Gaetano, who works for Google in the Gulf, said.

“In addition to bringing diverse content which appeals to many tastes, the hub also highlights a marked increase in premium Arabic content on the web.”

The hub was trialed during Ramadan last year, featuring content from various media partners across the region with shows and programs focused on Ramadan.

“We are always keen on investing in digital innovations that are tailored to our consumer needs,” Unilever vice principle of marketing in MENA, Madhusudhan Rao, said.

“There is a strong demand for high quality Arabic content in the region, and with this new platform, we are delighted that some of our beloved brands like Lipton and Knorr will be bringing great online viewing experiences to millions of people around the region.”

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