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Sun 18 Sep 2011 11:49 AM

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YouTube rap video about Dubai malls goes viral

Dubai teenager is surprise hit with over 16,000 hits on ode to emirate’s malls

YouTube rap video about Dubai malls goes viral
Dubai Mall

A three-minute rap video about Dubai’s malls has attracted more than 16,000 hits on the video sharing website YouTube.

The song, which was written and created by Dubai teenager Rohit Iyengar, was uploaded onto the website in August and has since attracted thousands of hits.

Iyengar, who is originally from Mumbai and has posted several videos online, raps about the different malls across Dubai in his imaginatively-named song; ‘The Malls of Dubai’.

The video sees Iyengar traveling across the emirate to visit Mall of the Emirates, Mercato and Dubai Mall, as well as the emirate’s older malls, Reef Mall and Arabian Centre.

“I'm in Dubai. I'm going to the mall. There's so many to choose from, I don't know where to go. You got big ones, small ones and all of them are awesome. There's so many to choose from, I don't know where to go,” raps Iyengar.

Iyengar wrote the music for the video, played the instruments and edited the final version of the clip.

Click here to watch the video

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KBS 8 years ago

Hey Rohit, nice job on this video... It's the best "Brand Dubai" pitch that I've seen in a long time. And it's much better than any self-important, over-priced ad agency could have mustered. I see that you posted this video in August... So, you and I know that if you had tried to get a job at an agency in July, they would have asked you, "But what have you done?" Bottom line... They are tremendously inept at identifying "raw" and "yet-to-be-proven" talent. (While any idiot can "identify" proven talent.) My advice to you... When you hear from agencies inquiring about your availability, politely decline and start your own firm. You will do well.

Mike Hunt 8 years ago

First 16,000 hits does not make a video viral by any stretch of the imagination and second and its a personal opinion but this is absolutely atrocious.

Sayeed Khan 8 years ago

Of course it is personal opinion but I would appreciate if people would give reasons for calling it atrocious. I will not call any thing atrocious just because it was not done by someone not from my country. Again it is personal opinion, I feel Rohit has done a wonderful job.

Rob 8 years ago

Cool video for the kid, but "viral"? Please look up the definition of viral. I could go on with more about the editor who allowed the headline, bt it is all about the "clicks" at the end of the day.... but then again we are talking about the number 1 news magazine in the WORLD. :-) Slow day in the news I guess.