By Andy Sambidge
Emaar Properties says display will feature 10 never-before-seen fireworks designs
Details were revealed on Sunday of the New Year's Eve Gala celebrations planned by Emaar Properties at Downtown Dubai.
The spectacular fireworks display at Burj Khalifa, the world’s tallest building, is set to attract more than a million visitors, the developer said in a statement.
Hosting over 1.7 million visitors from around the world last year - more than the number of visitors at New Year’s galas in New York, London, and Sydney - the Downtown Dubai New Year’s Eve Gala will this year be differentiated by 10 unprecedented fireworks acts, Emaar added.
The New Year’s celebration will also be streamed live on YouTube (www.youtube.com/DowntownDubai) reaching millions of online audiences in real time.
Emaar said it is also promoting active online engagement with spectators encouraged to upload photographs and videos of the celebrations on social networks, using the hashtag #BeThere.
Ahmad Al Matrooshi, managing director, Emaar Properties, said: “The New Year’s Eve Gala at Burj Khalifa enjoys iconic status globally and underlines Dubai’s reputation as the must-visit destination to usher in the New Year.
"Dubai’s gala at Downtown Dubai will significantly add to the city’s civic pride, boost the tourism, hospitality and retail sectors, and salute the city’s win to host the World Expo 2020, with visitors expected from all over the world.”
He added: “Emaar’s New Year’s celebration is a salute to the positivity, hope, and cheer that Dubai brings to the world. Through the gala, we are inviting the world to welcome the New Year in one of the most dynamic cities.
"This year, the fireworks display will be extra special with ten spectacular effects, some rising higher than 1km, which not only salute our nation and the city, but also the design of Burj Khalifa.”
Starting with a dramatic display of effects racing up to the pinnacle of Burj Khalifa, the display will then salute the nation with the green, red, and white hues of the UAE National Flag.
Flowers in the colours of the National Flag will cascade down the tower, before silver pearls will burst from the pinnacle of Burj Khalifa in a sparkling celebration of Dubai’s success and awe-inspiring development.
The grand finale will be a "true masterpiece in fireworks display" with every direction being lit up dramatically and a golden lattice being formed across the sky. Rainbow effects will fill all over Downtown Dubai as Dubai ushers in 2014, the statement added.
Elsewhere in Dubai, IMG Artists is planning to break the official Guinness World Record for the world's largest firework display.
The display will feature over 400,000 individual fireworks from 400 locations and will illuminate and spotlight iconic Dubai landmarks, including Islands of The World, The Palm Jumeirah and Atlantis the Palm.