By Lubna Hamdan
Famous architect is the newest member to join the musician’s fashion overhaul
Iraqi-born, London-based architect Zaha Hadid is collaborating with musician Pharrell Williams on his Adidas “Supershell” collection.
Hadid, who hass been named “Queen of the curve” by many, is famous for building contemporary structures like Brixton’s Evelyn Grace Academy and Rome’s Maxxi, both of which won the Sterling Prize.
As part of her design, curves will be carved on the shoe’s rubber toe cap.
Colour-wise, the Supershells will be offered in both black and white.
Of the alliance, Williams said, “I’m a huge fan of Zaha’s, I’ve always been. She’s one of the most talented architects of our time and history in my opinion.
“The kinds of shapes and kinds of structures that she transcribes from her mind's imagination-I think that Zaha's designs are just like her buildings, they augment reality forever. And I feel like with the Supershell, she created, while using the dimensions of the shoe, cast shadows that weren't necessarily there,” he said on the brand’s official website.
The Adidas creation won’t be Hadid’s first time working with fashion. In 2012, she joined forces with footwear company United Nude to create the 3D printed Nova shoes.
She told Co.Design magazine that the reason she liked working in fashion was because it “contains the mood of the moment, like music, literature, and art, whereas architecture is a very long process.”
Hadid is one of the many personas that Williams is teaming up with for Adidas sneakers.
Others include contemporary artists Todd James and Masakatsu Iwamoto, better known as “Mr.”
Listed among Arabian Business’s most powerful Arab women in 2015, Hadid followed up 2014’s unveiling of Qatar’s first World Cup stadium with incredible designs for Beijing’s new airport terminal, scheduled to open in 2018, and the Bee’ah Headquarters in Sharjah.
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