Incentives trips combining meetings with pool parties are the latest trend to emerge at the Fairmont Zanzibar.
"You can have a couple of meetings to talk about the job well done and what is coming up for next year, and then you can enjoy it," said general manager Tom Norberg.
"Zanzibar is not the kind of destination you would visit a business trip for, but for rewarding people for doing a good job."
The hotel receives at least one mid-sized incentives group per month, he added.
A self-contained conference facility boasting its own outside patio area can cater to groups of up to 120, and a smaller facility can cater to groups of up to 20.
Sixteen of the property's 109 rooms and suites are located around one of the hotel's two swimming pools, with direct access to the pool and other facilities.
"You can book all those rooms and do whatever you want," said Norberg.
"You could play music all night and you wouldn't be interfering with any of the other guests. The pool has a swim up bar, so you can buy those 16 rooms out and have a great event there."
Guests can also enjoy scuba diving and snorkelling excursions, tours and a range of treatments at the Burahi Spa.
Zanzibar's incentives market is expected to develop further in coming years following the completion of a US $150 million 50-room resort on Muyuni Beach.
The project is being developed by Dubai World and will be operated by One&Only.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.