Record sales for BMW and Mini have been achieved across the Middle East for the first nine months of the year with a total of 15,805 vehicles sold in 14 markets, up 15 percent.
The German car maker said it also saw its best quarter ever (July-September) and achieved its highest sales volume in a single month, with 1,981 vehicles delivered across the Middle East in August.
It said it witnessed gains in almost all GCC markets with most importers recording double digit growth.
The UAE remained the biggest market in the Middle East, accounting for 48 percent of BMW and Mini regional sales during the first nine months of the year, followed by Saudi Arabia and Kuwait.
Markets that showed good individual sales increases included Jordan which grew by 50 percent, Oman (40 percent), Kuwait (31 percent), Abu Dhabi (30 percent), Qatar (19 percent), Lebanon (18 percent), and Saudi Arabia (14 percent).
“We are very pleased with our 2012 nine month results,” said Alexander Eftimov, director of Sales and Marketing, BMW Group Middle East.
“We have focused on driving the BMW Group brands forward in the region and as a result, our models continue to be in high demand.”
The BMW 5 Series remained the company’s most popular model, accounting for a quarter of all regional sales. The flagship BMW 7 Series was also among the company’s best selling cars, representing 18 percent of overall sales.
The car manufacturer said Mini sales rose 19 percent during the first nine months of 2012, led by the Mini Countryman.
Looking ahead to the final quarter, Eftimov said: “With our January-September results setting the pace for another successful year, we have an overall record for 2012 firmly in our sight.
“Customers believe in the BMW Group brands, and our position as the leading global premium car manufacturer is a position we intend to maintain.”
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