Legendary silver screen production company Paramount Pictures has joined forces with real estate giant Damac Properties in an exclusive partnership to bring a US$1bn five star hotel to Dubai.
Due to open at the end of 2015, Damac Towers by Paramount will be based close to the world’s tallest building, Burj Khalifa, and will reportedly feature two aspects – a 540-unit Paramount Hotel & Residences, and 1,400-unit Damac Maison-Paramount co-branded service hotel residences.
Paramount Pictures, part of media conglomerate Viacom, is a 101-year-old film and television production and distribution studio responsible for films including Titanic, Breakfast at Tiffany’s, The Godfather, Raiders of the Lost Ark, Forrest Gump and Braveheart.
Damac Properties managing director Ziad El Chaar said: “The history, glamour and tradition of the movies indirectly transcend every element of the design and ethos of this aspirational project. We will employ the same tried and tested production process, pioneered by Paramount Pictures at the studio, to direct, design and detail a world class experience.
“The Paramount brand stands for more than exceptional film and entertainment: It’s an inviting lifestyle.”
The project will feature four towers, brought together by a multi-level plaza offering a selection of themed food and drink, meeting and events facilities, a screening room, wellness and fitness centre, swimming pool, kids club, retail, and merchandise featuring the Paramount brand or selected partner brands.
Each tower will reach 250 meters in height, one of which will be Paramount Hotel & Residences, while the remaining three will house the Damac Maison-Paramount serviced hotel residences.
Thomas Van Vliet, CEO of Paramount Hotel & Residences (PHR) FZ-LLC, said: “Most people know the famous Paramount Pictures logo, with the mountain and 22 stars, and they also watched many of the iconic movies the studio produced. The hotels, resorts and residences produced by PHR FZ-LLC will be developed using the creative process honed over Paramount’s 100 year history.
“Warm service, design, entertainment, food, beverage and spa concepts will combine magically to mark a new chapter for the brand and to set a rare standard in luxury hospitality.”
He added: “DAMAC Towers by Paramount will include a series of dynamic and sensory experiences that live up to our mantra of producing hospitality that is unmistakable, unforgettable and consequentially unmissable.
“The guests in our audience will be led on a journey that delights the eyes and engages the emotions. We are thrilled to be partnering with Damac Properties on this mega project.”