A new crowdfunding website allowing football fans to band together to help finance the transfer of top players to their favourite clubs has been unveiled in Dubai.
BuyMyPlayer is described as a sports fan-funding platform and was activated on Wednesday after a six month pilot scheme. Part of the growing crowdfunding phenomenon, fans can pledge to support a bid to transfer some of the world top players to their favourite clubs.
At present, some of the most popular pledges on the site are to transfer Welsh Tottenham Hotspur midfielder Gareth Bale to Real Madrid, Uruguayan Napoli forward Edinson Cavani to Chelsea and Portuguese Real Madrid forward Cristiano Ronaldo to Manchester United.
Once a pledge becomes popular, the website will approach the suggested club to inform them of the backing for the transfer and fans can then pledge real cash to fund the transfer, using the PayPal payment system.
Once the club’s agreed financial amount is met through pledges, BuyMyPlayer will finalise the transfer with the club and the player involved. If the club’s agreed amount is not met, then the transfer is deemed unsuccessful and users will receive a full refund.
“This is the first time that a fan funding initiative allows football fans to show their support in making their clubs more successful in a way which also compliments their clubs. A lot of clubs fall short of making the necessary transfers due to lack of adequate funding; BuyMyPlayer is a channel these clubs can easily utilise,” Faisal Belhoul, chairman of BuyMyPlayer, said at a press conference.
“I am very proud to be part of this revolutionary platform from the start. This is the first time football fans are truly involved in the transfer process for players to the clubs they have been loyal to since they were kids,” said Dubai-based former Spanish international player Michel Salgado, who was unveiled as the website’s first official brand ambassador.
Arsenal player Bacary Sagna was also present to help launch the website.
BuyMyPlayer currently only caters for football but the team behind the website plan to include additional sports such as basketball, rugby and American football in the near future.