Dubai developer Damac Properties announced this week it is to give away free luxury cars, from Aston Martins or Mercedes-Benzs, as part of its promotional drive during Dubai Shopping Festival (DSF), which starts in January 2015.
“In celebration of the 20th anniversary of Dubai Shopping Festival, we are offering the most luxurious and expensive cars ever, across the widest range of our products,” said Niall McLoughlin, senior vice president, Damac Properties. “New owners will be able to experience luxury living experiences with the added enjoyment of a Mercedes or Aston Martin sitting on the driveway – the real epitome of luxury living in Dubai.”
The range of cars available will include the 2015 models of the Aston Martin Vanquish S Coupe, the Mercedes-Benz-GL Class SUV and the Mercedes-Benz SLK 200 Roadster.
The promotion will be open to the company’s portfolio of projects, including golf course-facing villas in the AKOYA by Damac master development, private apartments with interiors by FENDI Casa within Damac Residenze in Dubai Marina, luxury serviced apartments in the Burj Area and Versace-styled villas on Palm Jumeirah.
The promotion started on December 20th and will run run until February 1, 2015.
Earlier this year, Emaar chairman Mohamed Alabbar hit out at developers who offer free cars with apartment purchases, saying it is “unethical” and that the Dubai government should look into the practice.
In an interview published in Arabian Business, the Emaar chairman said: “It is about you as a person and what principles you follow in your life. Our intention is to do good work, and after we do that, to take care of it. You are not buying a car or a TV; this is a purchase of a lifetime. And we are making money. Or you can be like other developers who give you a lucky draw for a car, and they sell you a building and they never come back there, and I don’t even think they know where the building is. They don’t care what happened to it. We care.”
While Alabbar did not name Damac specifically, he said he was more concerned about the general practice of giveaways with apartment purchases.
“I guess I want the customer, especially those overseas, to be careful who they deal with. I worry about these investors from abroad who buy an apartment and they promise them a plane or a car or whatever. In my opinion this is just so unethical. How can you buy an apartment and get a lucky draw for a car. Are you a buyer or coming for a draw? I do proper business every day, I think what others do, it’s a matter for the government to look into.”
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