Currently the chairman of twelve companies of the Nikai Group, he has built up a formidable brand that competes with major Japanese and Korean rivals. Nikai now has a range of around 400 products with over 15 million consumers in about 60 countries. It has become a household name and it has earned Shahdadpuri the nickname as Mr Reliable.

Shahdadpuri also served as president of the Indian Business & Professional Council, a role which promotes Indian companies and investment abroad. He was given the Bharat Shiromani award in 2005.