As the executive director of the group, Jashanmal overseas the retail and wholesale trading of high-end luxury and consumer goods and services.

The company represents various global retail franchises in the region and operates a newspaper and magazines division which oversees the marketing and distribution of books, magazines, and newspapers in the Gulf through direct distribution and through retail chains including the Jashanmal Department Stores and Bookstores. Business partners include Burberry of London, Clarks, Calvin Klein, Davidoff, Porsche Design and Bally.

This year, the Jashanmal Group has relaunched its website and opened a series of new concept stores. Its Jashanmalbooks.com store in Al Ghurair City is designed to reflect modern shoppers’ desire for next-generation retail solutions.