Interview: Kashif Joosub

  • Share via facebook
  • Tweet this
  • Bookmark and Share

One of the qualities of a good entrepreneur is being able to see opportunities in seemingly difficult situations.

Even in the most dire scenarios, there are some people who are able to pick out the one positive and turn it to their advantage.

When the financial crisis hit Dubai, Kashif Joosub was one of those people. While numerous businesses were closing their doors, unable to be sustained through the difficult economic downturn, he was able to launch Light House Studio – a purpose-built photography studio and production suite in Al Quoz.

“It was a really difficult time, but the positive thing about it was that people were willing to help,” he says.

“It was actually easier for me to start the business then. I went to the landlords and said ‘I’m setting up a new place - can you help me?’ They needed the work themselves - everybody needed business at that time - so they helped me out.

“The contractor who built the whole studio did me a big favour financially because they needed the work. Before the recession, all the costs would have been double and I would have had to pay it all straight up, but I didn’t have to at that time. It really started my career.”

Now, with two state-of-the-art studios catering for photography and video, equipment rental, and a series of talks, courses and workshops, Light House Studio has established itself as as a creative hub.

Launched in 2010, the studio offers a range of photography, including event, commercial, advertorial, fashion, wedding, corporate, and family portraits, as well as being home to pre and post production capabilities, and a whole host of other services.

Not bad for a man who arrived in Dubai trying to make it as a computer engineer. And even better for a man who didn’t take up photography as a serious concern until relatively recently.

Joosub says: “I studied computer engineering in South Africa and moved to Dubai after that, ten years ago when I was 21 years old. I was looking for a job in that field, but it was very difficult at that time. I had no experience and I had just finished my studies.

“So I went to the American University of Sharjah to study business, and while I was there I joined the photography club.”

His interest in photography developed further during his time at the university, learning the technicalities, undertaking online courses, attending workshops, and teaching himself various disciplines.

And then paid work started to come in.

“Friends started to ask me to do photography for them - weddings as so on,” explains Joosub.

“From there it grew from a hobby to freelance jobs.

Article continued on next page...

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Vaidyanathan (journalist)

Good profile. There is always space for innovative and hard working people.

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
An Instagram photo is worth a thousand words

An Instagram photo is worth a thousand words

Instagram has become the social media platform of choice for...

Should I acquire another business?

Should I acquire another business?

Acquisition may be a great way to grow and develop your business...

The art of the online video

The art of the online video

As online marketing continues to grow in prominence and importance...

Most Discussed
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams