Qatar’s Ooredoo partners with Cherie Blair in Myanmar

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Qatari state-backed telecoms operator Ooredoo sign partnership with the Cherie Blair Foundation for Women to support women’s entrepreneurship in Myanmar.

The innovative will develop a franchisee model to enable 30,000 women by 2016 to become entrepreneurs by selling prepaid Ooredoo airtime to their communities.

Each of the women will be equipped with a business kit containing a mobile phone, promotional materials, and an operating manual. They will also receive hands-on training on how to run their businesses.

The partnership was announced at the Clinton Global Initiative (CGI) Annual Meeting in New York at the weekend and is aimed at addressing the urgent need to engage more women in the country’s economic development.

Myanmar is one of the few countries in the world where mobile phones have not yet reached the masses and penetrations rates are less than 10 percent.

HE Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo, said: “Across our footprint, we seek to partner with grassroots organisations and NGOs to deliver on-the-ground support that will empower women. As we begin operating in Myanmar, we’re looking to create tens of thousands of new jobs in the retail sector, with a particular focus on engaging women micro-entrepreneurs.”

“Ooredoo and the Cherie Blair Foundation for Women have supported thousands of women entrepreneurs in Indonesia, and we’ll use that expertise to enrich the lives of people in Myanmar. Our initiatives will not only enable women to support their families economically, but also make a distinct contribution to Myanmar’s economic development.”

Cherie Blair, wife of former British Prime Minister Tony Blair added: “Ooredoo understands the value of women’s enterprise development and are doing excellent work internationally for women’s empowerment. It’s enormously beneficial for women and their families if they have sustainable income, so I am delighted that my foundation is partnering with Ooredoo to give women the support they need to become mobile retail agents.”

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