Abercrombie & Fitch Co, the US fashion label, has opened its first store in the UAE at Dubai’s Mall of Emirates.
The store, which opened on December 26, is the result of a joint venture between Abercrombie and Fitch and Majid Al Futtaim Fashion and is the brand’s third store in the region, following the opening of two stores in Kuwait earlier this year.
The Dubai opening marks several firsts for the brand, including a newly designed concept store featuring a stand-alone fragrance boutique and a carve-out for the Abercrombie kids brand. The 18,000 square foot store is also one of the largest Abercrombie & Fitch mall-based stores globally, a statement said.
“International expansion in key growth markets remains a priority for Abercrombie & Fitch and we are delighted to bring a new store to the Middle East,” said Michael Scheiner, senior director, marketing & communications at Abercrombie & Fitch.
“We know that there is a strong affinity for our brand in this part of the world,and we are excited to continue our development in the region in partnership with Majid Al Futtaim Fashion.”
“There is significant demand for Abercrombie & Fitch in the Middle East and the UAE is a natural fit for the brand,” added Rajiv Suri, CEO at Majid Al Futtaim Fashion. “We look forward to the launch in Dubai and continuing to work closely with Abercrombie & Fitch, as we solidify the brand’s presence across the region.”
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